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Product photography and feed content disagreed
Shoppers saw one brand in ads and another in organic posts.
Case Study · E-commerce · 3-1-1 Template
Product shoots, organic Reels and paid creatives stopped fighting each other — one message architecture powered both the feed and the ad account.
Organic tone ≠ paid creatives
ROAS on performance spend
Shoppers saw one brand in ads and another in organic posts.
Creative fatigue rose because the funnel lacked a shared story spine.
Campaigns scaled spend without a reusable creative + landing message match.
One content–ads system: editorial calendar, product-led Reels plan, and ad creatives locked to the same offer architecture as product pages — so organic and paid reinforced each other instead of competing.
Primary performance KPI published on Elove’s homepage results board for this channel work.
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An e-commerce brand had organic posts and paid ads speaking different languages. Elove built one content calendar, product-focused Reels, and matching ad creatives. Result: return on ad spend reached five point two times. Campaign and organic channels now share the same message architecture.
If your ads and organic feed feel like two brands, we’ll unify the message and chase a ROAS metric you can defend in a board meeting.